Strategic Management Outline

• Introduction

• Company overview

• The strategic issues that the organization faces in maintaining its competitive position

• SWOT Analysis

• Strengths

• Weaknesses

• Opportunities

• Threats

• External strategic issues

• Internal strategic issues

• Potential corporate-level strategic decisions of the organization

• The balanced scorecard framework

• Learning and growth

• Financial information

• Customer perspectives

• Business process

• Implications of the company’s options for strategic management decision-making

• Recommendations

• Increased innovation

• Expanding its market segment

• Reviewing the company’s premium pricing policy for lower market segments

• Expanding its distribution network

• Conclusion