MKTG1203 Introduction To Marketing Notes | Assignment Help | Syllabus
University: University Of Western Australia
“Marketing is all around us. It is founded on the idea that understanding the needs and views of people, and communicating with them based on that knowledge, is the key to organizational, commercial, and even personal success.
Marketing is the function that connects an organization to its external environment, whether it is commercial or non-commercial, big or small. To begin, marketing is in charge of collecting and analyzing data from a variety of sources, including social media. Following that, marketing is in charge of creating goods and services for a wide range of consumers, as well as advertising these offers via various channels, such as search engines.
Marketing is something that all businesses do. You must even promote yourself! Students are exposed to a variety of marketing subjects in this unit, with the goal of piqueing their interest in learning more in the particular marketing major courses in subsequent years.”
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