BSB126 Marketing Notes | Assignment Help | Syllabus
University: Queensland University Of Technology
“In today’s competitive economy, company owners must use marketing ideas and concepts in order to succeed and profit. Understanding consumer requirements, as well as the marketing environment in which they compete, is critical for survival and development. Students will learn essential marketing techniques and methods in order to adapt and react to a constantly changing marketplace in BSB126 Marketing. The marketing mix is examined in detail, with a focus on product, pricing, distribution, and promotion, as well as important topics such as services marketing, e-marketing, and strategic marketing. The course also exposes students to the allied fields of advertising and public relations, as well as providing a comprehensive understanding of marketing practice that is applicable to other business disciplines.”
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