MKF1120 Marketing Theory And Practice Notes | Assignment Help | Syllabus
University: Monash University
“This unit will provide you an overview of marketing as a discipline. It covers marketing’s function in a changing business environment and exposes you to the ideas and methods that marketers use to generate value for businesses and their stakeholders. If you want to pursue further study in marketing, this unit will give you a good foundation, but it will also give you an understanding of how marketing and other disciplines interact.
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