MKTG202 Marketing Research Notes | Assignment Help | Syllabus
University: Macquarie University
“Marketing research is an important activity for successful businesses because it allows them to understand more about their customers and markets. This information enables businesses to see market opportunities and make strategic choices that support and maintain their competitiveness. Students will learn about the function and methods of marketing research in this course. The unit’s goal is to help students learn how to identify suitable marketing research methods and how to plan and execute marketing research projects that address issues. Students learn how to use statistical tools to examine data in this course. Students also learn how to analyze statistical data in order to make marketing choices, as well as how to communicate their results orally and in writing.
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