MKTG304 Marketing Project Notes | Assignment Help | Syllabus
University: Macquarie University
“People who can bridge the gap between theory and practice are in high demand in today’s competitive corporate environment. Businesses need marketers that can combine their knowledge and talents in order to create and execute marketing research initiatives that will help them understand market behavior and build effective marketing strategies. Students’ ability to put marketing theory to practice is enhanced in this course as they solve a marketing issue for a Client Partner. This course focuses on identifying variables that affect a firm’s competitive stance within an industry, as well as developing an ethical, socially responsible, and long-term competitive edge.
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