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Advertising: Creative Principles Assignments
Advertising is used by most companies to make themselves known and launch their products and services into the market. It is one of the three pillars of business communication, together with public relations and integrated marketing communications.
This unit examines the creative aspects that go into educating and influencing consumer decisions. Advertising is simply the practical application of communication theory. The marketer strives to understand the creative principles the advertiser uses to produce material that meets professional industry standards. The topics covered include producing creative content and selling it; recognizing key challenges; evaluating advertising ideas; significance of creativity; creative potential of different media; critiquing advertising; and coming up with creative concepts.
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