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Marketing Principles Assignments
The relationship between the final consumer and marketing organizations with regard to value chain or manufacturing-distribution channels is discussed in this unit. Key things highlighted include how consumers respond to different marketing decisions (pricing, advertising, distribution, product mixes) made by public and private companies when creating, developing, defending, and eliminating markets. Focus is on finding novel ways to satisfy the requirements of consumers and providing value.
Though theoretical concepts are heavily used, practical case studies are also incorporated. Specific topics discussed include customer database management; strategies for market segmentation; product decisions; pricing strategies; market planning; branding strategies; advertising and promotions; distribution channels; and development of new products.
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