Buy Ibus2102 Cross Cultural Management Notes
Cross-Cultural Management Assignments
It is important to understand and manage cultural differences when doing business in global or multi-cultural environments. This unit aims to provide insight into conceptual frameworks that will create an understanding of the diversity of cultures, how this diversity can influence management and ways in which it can reduce the effectiveness of organizations. It also evaluates techniques for controlling and exploiting cultural diversity.
The perspective taken is both internal and external; discussing issues within the organization, and between the multinational organization and its host setting. The key topics include definition and dimensions of culture; cross-cultural communication management; negotiations between cultures; culture and consumer behaviour; importance of culture in global management; comparative international management styles; cultural perspectives of intellectual property worldwide; leadership and motivation across cultures; and international business ethics.
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