Table of Contents
- Executive summary
- Summarizing the essay. Do it after finishing the essay.
- Introduction
- About the company
- About industry
- Main aim and objectives
- Possible Limitations
- Research ethic form – if needed
- Literature Review
- Every of my assertions in this work must be supported by direct and relevant reference, evidence, example, analysis. Keep it simple and straight
- Macro Environment
- PESTEL
- Industry Overview
- Environment analysis with relevant theories and examples
- Main Competitors
- Characteristics of competitors
- Key Success Factors
- Micro Environment
- SWOT Analysis (linked, identifying strengths and weaknesses)
Used to identify internal strengths
- Strengths
- Weaknesses
- Opportunities
- Threats
- SWOT Matrix
- Value Chain Analysis
- Competitive Advantage
- Evaluation of the strategy – Extremely important
Therefore the activities from the value chain that have to be improved are:
- ..
- Distribution… etc.
- Conclusion
- Appendices
Also it has to be identified in which sector of the industry the company operates