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Table of Contents

  1. Executive summary
  • Summarizing the essay. Do it after finishing the essay.
  1. Introduction
  • About the company
  • About industry
  • Main aim and objectives
  • Possible Limitations
  • Research ethic form – if needed
  1. Literature Review
  • Every of my assertions in this work must be supported by direct and relevant reference, evidence, example, analysis. Keep it simple and straight
  1. Macro Environment
  2. PESTEL
  3. Industry Overview
  • Environment analysis with relevant theories and examples
  1. Main Competitors
  • Characteristics of competitors
  1. Key Success Factors
  2. Micro Environment
  3. SWOT Analysis (linked, identifying strengths and weaknesses)

Used to identify internal strengths

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats
  1. SWOT Matrix
  2. Value Chain Analysis
  3. Competitive Advantage
  4. Evaluation of the strategy – Extremely important

Therefore the activities from the value chain that have to be improved are:

  • ..
  • Distribution… etc.
  1. Conclusion
  2. Appendices

Also it has to be identified in which sector of the industry the company operates



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