MKTG10001 Principles Of Marketing Notes | Assignment Help | Syllabus
University: University Of Melbourne
“This topic introduces the fundamental theoretical foundation of marketing, including segmentation, buyer behavior, product management, market communications, channel management, and price choices. Students are also taught the fundamentals of market research and marketing program administration.
Learning outcomes that are expected
After completing this course, students should be able to:
Have a solid understanding of marketing’s fundamental ideas and concepts.
Explain why certain marketing efforts are more effective than others by analyzing and critically evaluating marketing practice.
Be able to apply key ideas and models to marketing issues that are addressed in case studies and assignments.
Participate in marketing research projects to get firsthand understanding about new marketing theories.
Skills that are universal
Written communication, collaborative learning, problem solving, teamwork, application of theory to practice, interpretation and analysis, critical thinking, synthesis of data and other information, evaluation of data and other information, and accessing data and other information from a variety of sources are all at a high level of development.
Oral communication and openness to new ideas are at a moderate degree of development.
Use of computer software, involvement and interest in research projects are all examples of advancement.
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