MKTG204 Integrated Marketing Communications Notes | Assignment Help | Syllabus
University: Macquarie University
“Marketers have a significant difficulty in successfully communicating with and persuading customers. Consumers are becoming busy, in addition to being more cluttered. Customers are increasingly more discreetly affected by their friends as a result of the development of social media, and with the rise of multi-channel marketing, consumers demand a smooth experience when engaging with businesses. To be successful in marketing communications, you must be able to convey the appropriate message to the right people at the right time, utilizing the right channels in an integrated manner. This course expands students’ understanding of integrated marketing communications concepts and techniques. It includes, among other things, planning procedures, marketing communications tools, creativity, and media strategy. Students learn how to create and execute successful integrated marketing communications strategies.
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