COMM 223 Marketing Management I Notes | Assignment Help | Syllabus
University: Concordia University
COMM 223 or 224 or MARK 201 is required. This course focuses on marketing management in businesses. The target market is chosen, and every aspect of the company’s offer package is examined. This is an application-oriented course. Cases are also used to reinforce learning and assist students in developing outstanding problem-solving and decision-making abilities. Other areas where marketing may be used are discussed.
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