Buy Mktg6202 Decision Making And Research Notes
Decision-Making and Research Assignments
With the many sources of bias that can affect a decision, this unit examines the techniques used to ensure top quality decisions are made in business. Decision makers need to understand how to understand and apply marketing information. Though there is a large stream of information from primary and secondary sources, the quality of these quantitative and qualitative data is still of concern. It is challenging to find ways to combine the data so as to enable good marketing decisions be made throughout the life of a product.
This unit uses the cycle of the marketing plan to examine ways of converting data into practical marketing information. Students get to understand how to plan and collect data, and assess its quality.
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