Buy MKTG 6013
International and Global Marketing Assignments
This is an introductory unit into the world of international marketing. Consideration is given to environmental factors and how they influence marketing strategies. Students are encouraged to be aware of global economic changes and how they are influenced by international marketing ideas. They also get to develop competence in developing and applying international marketing strategies.
Some of the topics students learn include global logistics and distribution channels; assessment of market size; strategies for selecting foreign markets; pricing, funding, budgeting, and financing in global markets; international brands, products and services; and global vs. multinational strategies to promoting products in international markets.
Some of the topics might overlap with those in different International Business units, especially with regard to entry approaches into foreign markets, global environment, and globalization of companies and cultures.
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